Market research experts
We provide you with insights, not just figures
All qualitative and quantitative research solutions
Fieldwork services in Baltic countries, Belorussia, Poland and Ukraine
22 years’ experience
in market research
We are members of
UAB „Rinkos tyrimų centras“ (Market Research Center) is established by dr. Mindaugas Degutis and Edmundas Bražėnas, both of whom have more than 20 years’ experience in international market research companies.
Since 1997 partners of Market Research Center have implemented more than 1500 different market research projects in the financial, telecommunications, pharmaceutical, political, automotive and other sectors.
We own a network of trained interviewers in Baltic countries. Currently, the company has more than 250 interviewers to carry out face-to-face interviews, telephone surveys, and mystery shopping research across the country. We are the first company in Baltic countries that has started Online Community research services.
Together with our partners we can offer a full range of services of market research in Latvia, Estonia, Belarus, Poland and Ukraine. Market Research Center is a member of ESOMAR (European Society for Opinion and Marketing Research) MSPA (Mystery Shopping Providers Association) and the Lithuanian Market Research Association (RITA).
25 years in market research, 10 of them as Research Director at Kantar TNS LT
Holds PhD since 2002. Lectures market research courses at Vilnius University
ESOMAR representative 2000 – 2008 for Lithuania
National reporter of Eurobarometer study since 2004.
20 years in market research, 10 of them as Head of Quantitative research at Kantar TNS LT
More than 1000 projects implemented in the pharmaceutical, retail, finance, consumer goods and other areas.
Conducted a number of seminars on application of marketing research in business.
Feedback about us
John PresuttiCEO, ESOMAR UAE Representative
I had the opportunity to work the RTC team in Lithuania and was thoroughly impressed. The team at all levels provided a degree of professionalism and expertise across all phases of a complex multi-stage study. The insight and advice they provided regarding research design, sampling, and analysis, ensured a superior outcome that far exceeded our expectations. RTC provides great skill and expertise in both qualitative and quantitative research and I highly recommend them to any organization seeking a skilled and committed research partner for their projects in Lithuania. My evaluation of RTC is based on 25 years of conducting research globally and working with research partners in more than 75 countries.
Gintaras RutkauskasManaging Director
A number of qual and quant studies have been recently coordinated by Market Research Center: Mystery shopper projects, Omnibus, Private Online Communities, U&A studies among target groups and other. We are satisfied with the services that meet our company's highest quality standards.
WE CONDUCT DATA COLLECTION USING BOTH QUALITATIVE AND QUANTITATIVE METHODS
- CAPI, CATI, CAWI solutions
- Mystery shopping
- Private online communities
- National omnibus survey
- Focus group discussions
- In-depth interviews
- Data analysis
We offer both standardized models and tailored, custom research solutions in the following areas:
- Customer segmentation and understanding
- Client satisfaction and loyalty management
- Brand positioning
- Product, package, pricing tests
- Sales promotion, activation
- Effectiveness of advertising, ad testing
- Improvement of client service
- Employee loyalty management
- Improvement of company reputation
- Public opinion surveys
JSC Market Research Center
Sporto st. 11, Vilnius, Lithuania
Registration code: 302481756